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On today’s episode, we continue our insightful journey with Mark Costes, live from the January 2024 Mastermind in Scottsdale, AZ. If you haven’t heard Part 1, make sure to check it out to get the full picture. In Part 2, Mark shares six strategic approaches to making lasting impressions and becoming a likable figure, drawing on personal experiences that lend authenticity to his advice. He then provides a tactical guide on boosting charisma, essential for anyone looking to enhance their personal and professional influence. Mark doesn’t stop there; he breaks down the components of the Wealth Formula, illustrating its vital role in the dental industry, and then caps it off with a comprehensive look at Lifetime Patient Value—a key factor for ensuring the long-term prosperity and resilience of your dental practice. For those who are just joining us, go back and listen to Part 1 to start the story right. For everyone else, let’s jump back in!