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1088: Non-Cheesy Marketing with Tony McGinnis

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Marketing is a difficult topic for many of today’s dentists. With so many information sources out there it’s difficult to have a complete understanding of where and how to reach patients. So, joining the podcast today is Tony McGinnis of Scorpion. He and Dr. Mark Costes talk through the big picture stuff like strategy and vetting a marketing agency, but also get in to the nitty gritty like why stock photos effects of google ranking.

During the show, they cover

  • How to vet a marketing company
  • Stock content and SEO
  • Why outsourcing matters

EPISODE RESOURCES

1087: Investment or Expense

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In this episode, you’ll hear Dr. Mark Costes speak at the first annual Horizon Dental Group Benefit Brunch. Recently, he has doubled down on providing for the team. During his speech you’ll hear him give and empower, continually push out gratitude, and reinforce the culture at Horizon Dental Group. Tune in to hear Dr. Mark Costes’ leadership in action.

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1086: The 3rd Rail Entrepreneur PT 2

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On today’s episode you’ll hear from our very own Alastair Macdonlad interview Dr. Mark Costes on his own podcast, The 3rd Rail Entrepreneur. In a word, his show is about enrichment. Enrichment of minds, relationships, meaning and of course business.

During the show, we cover:

  • Ambition
  • The winding road of entrepreneurship
  • The personal board

EPISODE RESOURCES

1085: The 3rd Rail Entrepreneur PT 1

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On today’s episode you’ll hear from our very own Alastair Macdonlad interview Dr. Mark Costes on his own podcast, The 3rd Rail Entrepreneur. In a word, his show is about enrichment. Enrichment of minds, relationships, meaning and of course business.

During the show, we cover:

  • Ambition
  • The winding road of entrepreneurship
  • The personal board

EPISODE RESOURCES

1084: Rent or Own?

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This is a crossover episode with The Commercial Real Estate Secrets podcast. Through their show, Austin and his co-host, Nathan Palmer, seek to uncover the insider strategies used by the big players in the commercial real estate space. And, teach those models to everyday healthcare professionals with the overarching goal of helping them get access to the best real estate at the best prices.

During the show, they cover:

  • The power of good negotiation
  • The implications of site selections
  • Lease signings and renewals

EPISODE RESOURCES

1083: PPP Part 2 ProFi 2 / Paul Edwards Q&A

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Recently Dr. Mark Costes was part of a round table discussion on everything PPP round 2. Chris Sands and Brent Saunier hosted a conversation with Dr. Mark Costes and Paul Edwards of CEDR HR with the goal of unpacking the use of PPP2. This episode is densely packed with info on the legislation, HR implications, and tactical use of these funds.

During the show, they cover:

  • The documentation needed for sick and family pay
  • Tax credits you may be able to claim
  • The allowable usage of PPP round 2 funds

EPISODE RESOURCES

1082: Assett Purchase Agreements with Dr. Addison Killeen

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On today’s show Dr. Mark Costes and Addison Killeen spill everything they know about asset purchase agreements, which is…a lot. They’ve both been through the process a few times themselves and together helped over a hundred dentists put these agreements together. Needless to say, they’ve seen a thing or two. Grab a pen and paper for this quick and tactical episode on asset purchase agreements.

Key takeaways:

  • How to determine the percentage of fixed assets vs good will
  • What to do about accounts receivable
  • Employee agreements
  • In progress work
  • Obtaining the serial number of all equipment

EPISODE RESOURCES

1081: Happy Half Hour with Brian Carney

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Today we have a crossover episode with financial advisor and co-founder of RiversEdge Advisors, Brian Carney. While seeking to serve the small business and entrepreneur population with comprehensive financial planning, he came across Dr. Mark Costes. You’ll hear him interview Mark and unpack the stories behind his career of serial entrepreneurship.

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1080: Start Ups with Black Belt Coach and Startup Whisperer, Dr. Addison Killeen

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The start up process is one that most people only go through once or twice in their career. It can lead to great success, but the task list is long and often stressful. So, we’ve decided to put together a course with all of our collective knowledge and network on the start up process. We’ve gone through the process enough times to have a few ways to save money, but what we’re really excited about is all the shortcuts and tricks we’ve compiled that make the start up process quicker and so much more enjoyable.

During their conversation they cover:

  • The power of the collective
  • A 1.6M start up with 500+ google reviews

EPISODE RESOURCES

1079: Sell to a DSO? with Dr. Michelle Jorgensen PT 2

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On today’s podcast we have Dr. Michelle Jorgensen with Dr. Mark Costes on what it’s like to sell to a DSO. You are not going to want to miss this one as Dr. Jorgensen spills all the details on the deal that almost was. There’s a ton to learn from her experience, and there’s even some happy news at the end.

During the conversation, they cover:

  • Mercury poisoning as the initial catalyst to sell
  • What DSOs are looking at
  • Needing a white board to figure out these deals
  • Not trying to beat them at their game

EPISODE RESOURCES