684: Those That Matter
Do all of your patients carry the same lifetime value?
Marketing campaigns around the $199 crown or $49 prophy focus on the 80%. If you want to maximize your time and effort in the practice, market to the 20% of your patients that generate 80% of your revenue. On the show today, I’m talking about how to figure out who is in the 20%, and how to design a marketing campaign around them.
During the presentation, I discuss:
- The lifetime value of a patient
- Why only some of your patients are worth paying attention to
- A marketing plan for the patients that matter