684: Those That Matter

 In The Dentalpreneur Podcast

Dentalpreneur Podcast Kiera Dent


Do all of your patients carry the same lifetime value?

Marketing campaigns around the $199 crown or $49 prophy focus on the 80%. If you want to maximize your time and effort in the practice, market to the 20% of your patients that generate 80% of your revenue. On the show today, I’m talking about how to figure out who is in the 20%, and how to design a marketing campaign around them.

During the presentation, I discuss:

  • The lifetime value of a patient
  • Why only some of your patients are worth paying attention to
  • A marketing plan for the patients that matter


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