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On today’s episode, Dr. Mark Costes sits down with Dr. Lior Tamir to unpack a remarkable journey from a struggling new grad during the 2009 recession to building a thriving $5M de novo practice in one of the most competitive markets in the country. Lior shares how stepping away from clinical dentistry to build a marketing tech company shaped his approach to growth, patient experience, and data-driven decision-making.
He dives into the concept of “experiential dentistry,” revealing how small but intentional touches—from office design to giving away electric toothbrushes—fueled explosive patient acquisition and loyalty. The conversation also explores his innovative hybrid PPO model with a concierge-style fee, the power of in-house specialty services, and how he scaled to over $1M per chair.
Finally, Lior introduces The Dental App, a cloud-based, all-in-one platform designed to modernize practice management, integrate real-time analytics, and leverage AI for automation and patient follow-up—offering a glimpse into the future of dental operations.
Be sure to check out the full episode from the Dentalpreneur Podcast!
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