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On today’s episode, Dr. Mark Costes kicks off a special series of live interviews from the Thrive Live exhibition hall in Las Vegas with Ryan Gross, founder and CEO of CMOshare. Ryan shares the origin story of his fractional CMO journey and how his company has grown into one of dentistry’s top marketing firms. The two dive deep into the evolution of dental marketing, with a particular focus on data-driven decision-making, ROI transparency, and the increasing role of AI in transforming both marketing strategies and operational efficiencies.
Ryan discusses current trends in patient behavior, especially in uncertain economic times, and outlines key indicators that practices should consider when choosing a marketing partner. This is a must-listen for anyone looking to improve patient acquisition and streamline their dental business operations.
Be sure to check out the full episode from the Dentalpreneur Podcast!
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