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On today’s episode, Dr. Mark Costes shares his journey of building multiple successful businesses, from the Dental Success Institute to the newly launched Smile Outreach International. He breaks down what makes franchises like McDonald’s and Chick-fil-A so successful—and how dentists can apply the same principles to systemize and scale their practices.
Mark also discusses the importance of defining a “freedom number,” building generational wealth, and creating a mission-driven career beyond financial success. Plus, he dives into the keys to onboarding associates effectively, ensuring clinical consistency, and developing a business model that runs efficiently without constant oversight.
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