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On today’s episode, we sit down with Greg Essenmacher, founder of GNA Consult, to discuss the complexities of integrating full-arch procedures into general dental practices. Greg shares his journey from the medical device industry to becoming an expert in dental practice optimization, particularly in the full-arch space. The conversation delves into the importance of proper team structure, marketing strategies, and the patient journey for successful case acceptance. Greg also highlights the critical role of education and training in achieving long-term success in this specialized area. Tune in to learn actionable insights that can help take your practice to the next level.
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