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On today’s first part of a two-part episode, we have Dr. Summer Kassmel, a highly successful entrepreneur and one of DSI’s Black Belt coaches. The conversation dives deep into a topic that resonates with many practice owners: the importance of CEO time and how to effectively fill that time once it’s freed up.
Dr. Kassmel shares her journey and the pivotal moments in her career that highlighted the necessity of dedicating focused, intentional time to work on the business rather than just in it. She explains how transitioning from a clinical role to more of a leadership and strategic role can be challenging, particularly because it involves an identity shift for many dentists who are used to immediate results from their clinical work.
Throughout the episode, Dr. Kassmel and Mark discuss practical strategies for structuring CEO time, emphasizing the importance of scheduling it during your most productive hours, whether that be in the early morning or later in the day, depending on your personal rhythm. They also explore how to manage the guilt that often accompanies stepping away from patient care to focus on business strategy, and how this shift, while initially uncomfortable, can lead to exponential growth in both the efficiency and profitability of a practice.
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