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On today’s 2nd part episode, we continue our conversation with Steve Hollingsworth, founder of Enlightening Media. We discuss the importance of personal development and continuous learning for the success and retention of team members at the Dental Success Institute (DSI). Steve shares his experiences with a video production consultancy, drawing parallels between it and DSI, and how this consultancy helped him enhance his business practices and proposals. We delve into the challenges and rewards of scaling a small business, including the necessity of systemization, managing growth, and the ultimate goal of creating a company that can operate independently of the owner’s technical expertise. Additionally, we reflect on the demanding nature of content creation and the strategies employed to maintain high output and quality, providing insight into the behind-the-scenes efforts that support our prolific content production.
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