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1798: The PPO Playbook

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On today’s episode, we are joined by a remarkable entrepreneur who has reshaped the dental landscape with her unwavering dedication to helping dental practices thrive in the realm of PPO negotiations. Shelley DeGroff, the founder and CEO of PPO Advisors, has an inspiring journey that stems from her experience in a dental office, and she recognized a pressing need for fair deals from PPOs.

Shelley’s story is one of unexpected entrepreneurship. As an office manager for a private dental practice, she dived into the intricate world of PPO contracts, gaining an in-depth understanding of the dynamics that can significantly impact practice revenues. When she successfully negotiated better terms for her own office, revenues soared. Recognizing the widespread demand for her expertise, Shelley founded PPO Advisors in 2013, marking the beginning of her mission to empower dental practices with the tools to negotiate better PPO contracts.

Hailing from a rural background in Nebraska, Shelley’s journey has been marked by her unwavering work ethic and an integrity-based approach to business. Her commitment to leveling the playing field for her clients, allowing them to work smarter and amplify profits, showcases her dedication to driving positive change within the dental industry.

During our conversation with Shelley, we delve into intriguing topics that shed light on the crucial aspects of PPO negotiations. We explore the concept of umbrella networks and whether PPO Advisors accepts them, shedding light on the complexities that dental practices navigate. Fee schedules and time frames also come under discussion, providing valuable insights into the meticulous work that goes into optimizing PPO contracts.

One of the highlights of our conversation is Shelley’s wisdom on reducing dependence on PPOs and identifying the thresholds for maintaining a healthy balance. Her expertise empowers dental practitioners to make informed decisions that align with their growth strategies.

As a pioneering force in the industry, Shelley has nurtured PPO Advisors into a success that is propelled by a dedicated team. We gain insights into the growth journey of her team, the turnaround time to onboard clients, and what truly sets PPO Advisors apart from competitors.

To connect with Shelley DeGroff and explore how PPO Advisors can transform your dental practice’s PPO negotiations, visit