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1078: Sell to a DSO? with Dr. Michelle Jorgensen PT 1

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On today’s podcast we have Dr. Michelle Jorgensen with Dr. Mark Costes on what it’s like to sell to a DSO. You are not going to want to miss this one as Dr. Jorgensen spills all the details on the deal that almost was. There’s a ton to learn from her experience, and there’s even some happy news at the end.

During the conversation, they cover:

  • Mercury poisoning as the initial catalyst to sell
  • What DSOs are looking at
  • Needing a white board to figure out these deals
  • Not trying to beat them at their game