2532: Creating Community in a Lonely Profession

On today’s episode, Dr. Mark Costes sits down with Lilly Larsen live from Thrive Live 2026 in Vegas to talk about how she has carved out a unique, relationship-driven role as a Henry Schein field sales consultant. Lilly shares how she entered dental from a non-clinical background, leaned into her marketing experience, and built a business-minded approach that goes far beyond supplies and equipment.

She discusses the importance of live events, community building, strategic partnerships, and helping dentists have bigger conversations about their practices, goals, and growth. Dr. Costes and Lilly also explore her origin story, the influence of her father’s entrepreneurial career shift, her time as a collegiate swimmer, and how discipline, discomfort, and competitiveness shaped her professional path. Lilly also explains how she is setting boundaries, creating better systems, and focusing more deeply on startup practices, acquisitions, and doctors who want a true consultant rather than a transactional sales rep.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2531: The Smart Way to Handle Team Bonuses

On today’s episode, Mark answers questions from the DSN community, covering some of the most common challenges practice owners and young dentists face. He breaks down why bonus systems based only on production or collections can quickly become risky, and explains how to structure incentives around the overall health of the practice instead. He also shares guidance on handling years when raises may not be financially possible, emphasizing clear communication, empathy, and protecting the long-term stability of the business.

Mark also speaks directly to new graduates who feel overwhelmed clinically, financially, and professionally, encouraging them to slow down, build confidence, learn the business side of dentistry, and create financial breathing room before rushing into ownership. He closes with practical advice for evaluating associate opportunities, including understanding patient flow, culture, compensation, and non-compete risks before signing a contract.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2530: Breathing The Same Air – Live From DSS 2026

On today’s episode, Dr. Mark Costes shares a special message for everyone gathered at DSS 2026. After 11 years and 2,500 episodes of the Dentalpreneur Podcast, Mark reflects on the journey from a closet recording setup to a movement built on community, leadership, discipline, and service.

This heartfelt episode is a reminder that real transformation happens when we take action, show up for ourselves, and step into rooms with people who understand the path we are on.

To everyone at the Summit today, and to everyone listening, welcome—we are so grateful for you!

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2529: The Culture Formula Behind a $9 Million Practice

On today’s episode, Dr. Mark Costes sits down with Dr. Bill Keith live from Thrive Live in Las Vegas to talk about the journey from accounting cubicles to building a massive, high-performing dental practice in Kansas City. Bill shares how he transitioned into dentistry, bought his father’s practice, expanded into a 23-operatory facility, and grew the business from $2.7 million to nearly $9 million in revenue.

Mark and Bill dive into the realities of scaling, including hygiene capacity, doctor leadership, culture protection, compensation, staffing challenges, and why putting the right people in the right seats matters more than simply filling positions. They also explore Bill’s doctor equity model, how he keeps associates engaged, and the intentional systems that allow him to step out of day-to-day clinical work while continuing to grow the practice.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2528: Back to Basics With the Lifetime Patient Experience

On today’s episode, Dr. Mark Costes and Ashlee Hirschfeld continue the Back to Basics series with a conversation on lifetime patient experience. They discuss why every patient interaction matters, how one great experience can lead to years of loyalty and referrals, and why practices need to intentionally map out each touchpoint in the patient journey.

Mark and Ashlee also cover the importance of phone etiquette, consistent patient handoffs, post-op calls, patient recognition, and grassroots relationship-building in the community. From creating raving fans to reconnecting with local businesses, this episode is a reminder that strong systems and genuine human connection are still the foundation of practice growth.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2527: What AI Still Can’t Replace in Dental Coaching

On today’s episode, Dr. Mark Costes is interviewed by Jordon Comstock on the Navigating Dental Insurance Podcast for a conversation about AI, coaching, and the changing realities of running a dental practice. Mark and Jordon discuss why information has become a commodity, how AI can be a powerful tool when paired with the right data, and why human support, accountability, and real-world implementation still matter more than ever.

They also dig into rising practice costs, wage inflation, flat PPO reimbursements, the importance of knowing your numbers, and why dentists need to be intentional about patient attraction, systems, leadership, and profitability. The conversation highlights where AI can elevate teams, where it still falls short, and why great coaching remains essential in helping practice owners turn information into action.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2526: AI, Leadership, and the Next Era of Dentistry

On today’s episode, Dr. Mark Costes catches up with longtime friend and returning guest Joshua Scott, owner and CEO of Studio 8E8, for a wide-ranging conversation on growth, leadership, AI, and the realities of scaling a people-driven business. Joshua shares the vision behind Studio 8E8’s new 11,000-square-foot headquarters, including the long road from finding land to building a dedicated production studio and collaborative team space.

He and Dr. Costes also reflect on the annual Murph workout, the discipline of fitness, and the lessons that carry over into entrepreneurship. The conversation then turns to AI’s growing impact on marketing, where Joshua explains why technology should make agencies more human, not less, by freeing teams to focus on strategy, measurement, client relationships, and better decision-making. They also unpack the challenges of hiring, leadership, client service, and protecting trust as a company scales.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2525: The Hidden Cost of Giving Away Ownership Too Soon

On today’s episode, Dr. Mark Costes welcomes back longtime friend, mentor, and returning guest Alastair Macdonald for a deep conversation on dental partnerships, practice ownership, and the costly mistakes many dentists make when trying to retain associates. Alastair shares why selling equity too early can create long-term problems, how fear-based decisions often lead to bad partnership structures, and why production alone does not make someone a strong business partner.

He and Dr. Costes also unpack the shifting economics of dentistry, the rising pressure from DSOs, and the importance of building dynamic, values-aligned partnerships that can grow with the business over time. The episode also previews their upcoming Dental Success Summit session, where they will go even deeper into frameworks for creating healthier, more strategic partnership paths.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2524: Why Credentialing Is Costing Your Practice More Than You Think

On today’s episode, Dr. Mark Costes sits down with Shaju Puthussery and Deepak Ramaswamy, co-founders of Lightspun, to unpack one of dentistry’s least glamorous but most costly problems: insurance administration. From credentialing delays and paper claims to fragmented payer workflows and manual back-office bottlenecks, Shaju and Deepak explain why the “plumbing” of dentistry is overdue for a major upgrade.

They share how their experience at Overjet led them to build an AI-first platform designed to streamline credentialing, claims, provider data, and payer-provider communication. The conversation dives into the opportunity cost of waiting 90 to 120 days for a new associate to be credentialed, how Lightspun’s partnership with the ADA and CAQH is helping standardize provider data, and why reducing administrative waste could free teams to focus more on patient care, relationships, and practice growth.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2523: The New Rules for Getting Better Patients

On today’s episode, Dr. Mark Costes sits down with Ryan Gross, CEO of CMOShare, to talk about the rapid evolution of AI in dental marketing and how practices can use smarter data to drive real revenue growth.

Ryan explains how AI can connect marketing, phone data, practice management software, and financials to uncover what is actually holding a practice back, from poor call conversion to limited hygiene availability. They also discuss the risks of relying on generic AI prompts, why implementation still matters more than information, and how practices can use collective intelligence to attract better patients and improve case acceptance.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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