2421: What It Takes to Run a Mission-Driven, Systemized Practice

On today’s episode, it’s time for another Ask Me Anything with Dr. Mark Costes. Mark tackles a range of listener-submitted questions—from navigating burnout and prioritizing systems, to selling your practice to a DSO and balancing clinical work with business ownership. He shares his honest take on creating a mission-driven culture through local outreach and global service, and how those efforts have shaped his personal fulfillment.

You’ll also hear practical strategies for systemization using the Elite Practice Blueprint, tips for managing energy with structure (and coffee), and how to incorporate free dental days without leaving your office. It’s a candid, insightful, and inspiring AMA episode that touches on both the personal and professional sides of dentistry.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2420: The Entrepreneur Who Made Going to the Dentist Feel Like Disneyland

On today’s episode, Dr. Mark Costes sits down with Dr. Kami Hoss—orthodontist, author, and founder of The Super Dentists and Supermouth—for an incredible conversation that blends clinical excellence with world-class innovation. Recorded in the new DSI studio, Dr. Hoss shares how he and his wife turned a single pediatric and ortho office in Chula Vista into a multi-location, 24% market-share powerhouse in San Diego, complete with superheroes, slides, movie theaters, and their own ice cream truck-driving villain. But that’s just the beginning.

Dr. Hoss also details the creation of Supermouth, a revolutionary oral care company with over 200 products and nearly 300 patents. From toothbrushes shaped to match real tooth anatomy to vitamin-enhanced hydroxyapatite formulations, Supermouth aims to replace outdated, fluoride-obsessed products with science-backed, microbiome-friendly solutions. He breaks down the business model—designed to support dentists rather than compete with them—and shares how his passion for education, storytelling, and prevention is changing the way patients, especially kids, view oral health.

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2419: How to Legally Pay Less in Taxes Using Real Estate and R&D

On today’s episode, Dr. Mark Costes welcomes back tax and accounting experts Brent Sonnier and Chris Sands from ProFi 2020 and Phase 1 Financial to tackle some of dentistry’s most advanced and impactful tax strategies. Whether you’re preparing for a major liquidity event, trying to reduce your W-2 tax liability, or just looking to be more strategic with your investments, this episode is packed with high-level insights.
The trio covers bonus depreciation, the mechanics and timing of cost segregation, oil and gas investments, R&D tax credits, and the true pros and cons of short-term rentals. Mark also shares some personal experiences—both wins and hard lessons—from navigating these strategies in his own portfolio. This conversation is a must-listen for any dentist serious about long-term wealth building and minimizing tax exposure in a legal and strategic way.
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2418: Solving Dentistry’s Biggest Headache with On-Demand Service

On today’s episode, Dr. Mark Costes welcomes Eric Payne, founder and CEO of Tekagogo, a groundbreaking platform that’s redefining how dental practices access equipment service. With 21 years at Henry Schein and deep roots in the dental industry, Eric saw firsthand the challenges of service delays, limited tech availability, and logistical headaches. That led to the creation of Tekagogo—an on-demand, Uber-style solution connecting dental offices directly with service technicians, cutting out unnecessary wait times and inefficiencies.

The two dive into the evolving dental landscape, the growing shortage in skilled trades, and how practices can embrace technology to operate more efficiently. From controlling overhead to empowering reps to do more than take orders, this conversation is a powerful look at where dentistry is headed—and what’s needed to keep up.

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2417: The Future of Global Dental Care with Henry Schein Leadership

On today’s episode, Dr. Mark Costes is joined by Prashant Ohri, President of Henry Schein Canada and Americas, for a wide-ranging and insightful conversation. Prashant shares his professional journey—from the beverage industry to rising through the ranks at Henry Schein—and offers a behind-the-scenes look at the company’s operations in Canada, Brazil, and beyond.

They dive into the differences between dental markets across North and South America, the evolving role of the GP, consolidation trends, and how Henry Schein’s preventative service model and vertically integrated solutions are supporting practices in a rapidly changing landscape. This is a must-listen for anyone curious about global dentistry, leadership, and the future of patient-centered care.

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2416: Mastering the Art of High-Dollar Case Acceptance

On today’s episode, Dr. Mark Costes is joined by Dr. Taher Dhoon and Dr. Dan Briskie of the Colorado Surgical Institute, along with special guest Kate Richards, for a deep dive into the strategies that drive high case acceptance for large treatment plans. They unpack the systems and philosophies that help doctors present complex, high-dollar procedures like full-arch cases, implants, and veneers with confidence and clarity.

From pre-consultation prep and lead grading to in-room communication, rapport-building, and tech that wows—this conversation is loaded with pearls. Whether you’re a seasoned surgeon or just getting into larger cases, you’ll walk away with actionable tips to increase case acceptance and elevate the patient experience.

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2415: A Heartfelt Send-Off to 2025 and a Grounded Start to 2026

On today’s episode, we wrap up the year with a heartfelt message from Prescott HQ focused on gratitude, reflection, and intentionality. Before diving into goals or metrics for the new year, we explore the power of recognizing what truly worked in 2025—no matter how small—and the importance of acknowledging progress without perfection. You’ll be encouraged to assess what didn’t work as well, not through shame, but through the lens of learning and growth. We also revisit the concept of the Four Futures, highlighting how high performers often stumble by neglecting balance, not from lack of effort. Finally, the message shifts toward setting standards over goals for 2026, offering a mindset that promotes clarity, consistency, and personal fulfillment.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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2414: Who Owns Efficiency and Productivity in Your Practice?

On today’s episode, we step into the breakout room at the 2025 Dental Success Summit with none other than Dr. Aaron Nicholas—DSI Black Belt coach, educator, and founder of Monday Morning Dentistry. In his signature style, Dr. Nicholas delivers a high-impact, practical talk centered around one big question: Who’s responsible for the efficiency and profitability in your dental office? (Spoiler: it’s everyone.)

Through real stories, laugh-out-loud moments, and deeply tactical advice, he shares systems, leadership principles, and clinical strategies to help you streamline your practice, improve case acceptance, and empower your team with clarity and accountability. From tracking chair time and building treatment protocols to leveraging team communication and creating $10K production days, this session is a masterclass in transforming chaos into efficiency—and turning it into serious results.

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2413: Responding to Your Practice, Not Reactive to Chaos

On today’s episode, we drop into the breakout room at the 2025 Dental Success Summit for a no-fluff, straight-talking session with financial strategist Jake Conway. Known for his motocross grit and deep financial insight, Jake unpacks the real financial stressors dentists are facing in today’s market—and more importantly, how to take back control. He walks through the different financial avatars practices fall into, how mindset impacts business decisions, and why viewing your practice like an ATM instead of a performance engine can stall your growth.

You’ll learn how to track key financial KPIs, optimize hygiene as a true profit center, and reframe the role of associates so they contribute meaningfully to your bottom line. With hard numbers, practical strategies, and a refreshing dose of real talk, this is a session every practice owner needs to hear.

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2412: Automating RCM and Killing the Paperwork Monster

On today’s episode, Dr. Mark Costes welcomes back Steijn Pelle, co-founder and CEO of Lassie, for a powerful discussion on how AI agents are transforming the way dental practices manage their administrative tasks. Steijn shares his fascinating journey from entrepreneurial beginnings in the Netherlands to leading innovative AI solutions in the U.S. healthcare space. The conversation covers how Lassie automates insurance payments, claim submissions, billing, and even appeals—boosting revenue while reducing human error and overhead.

They explore the ethical implications of AI’s impact on jobs, the resurgence of skilled trades, and how AI agents are positioned to support not only dental teams but also patient communication in the near future. Steijn also shares insights into his new book, which blends personal development with Bushido, the samurai code of honor.

Be sure to check out the full episode from the Dentalpreneur Podcast!

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