966: CMO Accountabilities
Dr. Mark Costes at a recent live event
Thinking of hiring out marketing? Listen to this first. In this episode of The Dentalpreneur Podcast, Dr. Mark Costes outlines a few simple strategies for tracking your marketing efforts. Auditing their success and ROI is key because it will have lasting impact on your confidence as a marketer and the bottom line.
During the presentation, he covers:
- Measures for keep a CMO accountable
- Auditing and tracking your marketing collateral
- Improving organic search engine rankings
- Building a robust internal marketing strategy