966: CMO Accountabilities

 In The Dentalpreneur Podcast

 Dentalpreneur Podcast  Dentalpreneur Podcast hygiene Dentalpreneur Podcast Dentalpreneur Podcast


Dr. Mark Costes at a recent live event

Thinking of hiring out marketing? Listen to this first. In this episode of The Dentalpreneur Podcast, Dr. Mark Costes outlines a few simple strategies for tracking your marketing efforts. Auditing their success and ROI is key because it will have lasting impact on your confidence as a marketer and the bottom line.

During the presentation, he covers:

  • Measures for keep a CMO accountable
  • Auditing and tracking your marketing collateral
  • Improving organic search engine rankings
  • Building a robust internal marketing strategy


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