959: The Genesis of DSI
Dr. Mark Costes and why it all started
On today’s episode, Dr. Mark Costes is taking it back to how it all started. He tells the story of the roach coach, his 7 and 7 goal, and how rebuilding his group of practices taught him some invaluable lessons. He then gets into the Horizon Schools of Dental Assisting and how that company propelled the launch of DSI.
During the presentation, he covers:
- What waiting to get into dental school did to the trajectory of his career
- The disappointment that follow achieving his 7 and 7 goal
- Losing a ton of cash and rebuilding the group
- Gaining momentum through a cover letter and dental assisting schools