830: Authority and Your Dental Business

 In The Dentalpreneur Podcast

 Bobby G  Bobby G Dr. Amanda Wilson  Bobby G Dr. Amanda Wilson

 

Michelle Prince, CEO and Founder of Performance Publishing Group

If you’ve ever thought about publishing, this one is a must listen. Our guest today has built a company around helping others convey their message through publications. Not to mention, she is a bestselling author herself. We get into a ton of interesting stories about how her clients have creatively leveraged the authority that comes with publishing and some of the lessons she learned while working with Zig Ziglar.

During our conversation, we cover:

  • Why people do business with those they know, like, and trust
  • Experiencing imposter syndrome upon first release
  • Leveraging all tools at our disposal
  • Where the true value in publishing is
  • How some of her clients have creatively leveraged publications

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