679: Business as a Force for Good
Our guest today was the second practice owner in the country to become an official B Corp. Artisan Dental is in Madison, WI and was named one of the best places to work in 2017, 2018, and 2019. Scott attributes this to their emphasis on conscious capitalism. We unpack his method throughout the show and talk about how you can get an objective, third party assessment of your practice.
During our time together, we discuss:
- Building an objectively impactful business
- The categories of assessment such as governance, customer, and environment
- Conscious capitalism
- Legally incorporating as a benefit corp