457: Sharpening Your Workflow with Dr. Michael Grossman
My good friend, Dr. Michael Grossman, joins the show today. Dr. Grossman attended the University of Massachusetts before receiving his DDS from State University of New York in 2004. He is now a practicing dentist with a special interest in orthodontics. He has completed a two-year continuum by the Academy of Straight Wire and Functional Orthodontics, as well as comprehensive training to provide Six Month Smiles and Invisalign.
Dr. Grossman also has a passion for teaching. After a few years as a Six Month Smiles instructor, he now has his own hands-on course and book, “Cosmetic Orthodontic Implementation Guide.”
During our conversation, we discuss:
- The workflow of running multiple ortho columns in a GD office
- What they train on and how they help develop your confidence in ortho
- Target populations and marketing direct to consumer
- Balancing life while wearing multiple hats