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1088: Non-Cheesy Marketing with Tony McGinnis

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Marketing is a difficult topic for many of today’s dentists. With so many information sources out there it’s difficult to have a complete understanding of where and how to reach patients. So, joining the podcast today is Tony McGinnis of Scorpion. He and Dr. Mark Costes talk through the big picture stuff like strategy and vetting a marketing agency, but also get in to the nitty gritty like why stock photos effects of google ranking.

During the show, they cover

  • How to vet a marketing company
  • Stock content and SEO
  • Why outsourcing matters