516: Rebellious Marketing with Allan Dib
Allan Dib, serial entrepreneur and rebellious marketer, joins me for this episode of The Dentalpreneur Podcast. Allan has started and sold a few companies throughout his career in IT, telecommunications, and marketing. His startups have been named by Business Review Weekly as one of Australia’s fastest growing companies. He is also a highly regarded business coach and consultant, helping businesses find new and innovative ways to grow.
Most recently, Allan has published The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out From The Crowd. We get into this, and some specific marketing tactics for dentists during the show.
During our time together, we discuss:
- The CEO’s roll in the marketing plan
- Branding vs call to action
- A case study on attracting implant patients
- The one page marketing strategy