424: Insta-Patients? with Melissa Camilleri
82% of patients choose their dentist based on their online presence. Melissa Camilleri joins the show today to help us understand how to build our online presence and crush it on Instagram. She is the founder and CEO of Compliment Inc., which has experienced incredible growth through leveraging her personal brand and socially responsible cause. Melissa also has an Instagram training company through which she trains both virtual and brick and mortar businesses to dominant on Instagram.
During our conversation, we discuss:
- Breaking the cycle of poverty through education
- How to create content calendars
- Designing an Instagram quilt
- How to target your location with Instagram
- The importance of interacting, not just posting, on social media